Richard is a IT engineer for a multinational IT services firm. He loves shopping and especially is a big sneaker buff. But being a busy person he finds it hard to find the time to find, research and get to buy the perfect pair of sneakers.
Occupation- UX Designer
Jennifer is a UX Designer at a design studio. She buys shoes approximately once every six months but does research on which pair to buy. And heads to a website with clear intension with a particular product in mind.